How Big Businesses Exploit Smokers
Introduction:
Smoking
constitutes one of the most problematic health and social issues facing the
modern society. The world Health Organisation states that tobacco is the second
major cause of death in the world, with smoking related illnesses killing about
5 million people yearly world-wide. The need to eradicate this menace has
therefore become expedient now than ever. In order to do this, the factors
which influence people to smoke must be identified together with the
interventions that can be made so as to prevent or stop people from smoking. vape
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Influences and Interventions in Smoking
Smoking
is influenced at four different levels; the individual, the family, the
locality and the society at large.
At
the individual level, different factors lead different people to smoking. Most
of the time, people start smoking by trying to experiment something new but
eventually get hooked in the progress.
For
example, Wade, an American heavy smoker claimed to have started smoking at
about 16 when it was important to be willing to try new and somewhat forbidden
things. Because of the addictive nature of cigarette, Wade became habitual
smoker. He found it difficult to stop smoking despite his awareness of the
dangers of smoking, having lost his uncle who died from a smoking related
illness. As the saying goes, prevention is always better than cure. The best
intervention effective at this level is that which can prevent the individual
from ever thinking to start smoking at all. This is why education and public
enlightenment are very important. The individuals, especially the teenagers
should be discouraged from smoking by making them realise the dangers inherent
in it. kik
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The
family influence in smoking must not also be overlooked. Some individuals start
smoking by imitating their parents. Seeing the father or the mother smoke, the
child may think that smoking is good. This happened to Wade mentioned above,
who described his father as a two pus pack per day man. Bearing this in mind,
the parents must be of good examples to their children. A non-smoking parent
will have the confidence to tell his children point blank that smoking is bad
and dangerous. Moreover, while trying to quit smoking, a cigarette addicted
parent must constantly warn his children not to take after him and express his
frustration and efforts to stop as quick as possible. kik
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The
locality also has its own influence on smoking. This includes the neighbourhood,
peer group, school and office mates. Belonging to a smoking peer group can
influence the individual to start smoking. For example, thirteen-year old
Craig, a school student in Swansea, started smoking along with some of his
classmates, thinking that smoking is and that those who tell him to stop only
dont want to recognise that he is growing up. v
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The
intervention at this level must be tricky and multifaceted. Craig for instance
would neither listen to his parents nor wear a nicotine patch. Therefore, his
non-smoking brother, sister or cousin must step in. In addition, his school
could even join a smoking prevention programme as a way of discouraging young
people in their early teens from experimenting with tobacco or help them break
the habit. vape
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At
the societal level, the strongest influence on smoking is the big tobacco
companies. Many efforts of the government to tackle the problem of smoking have
always been rendered ineffective by the activities of the big tobacco
companies. For instance, researchers have long established the link between
smoking and cancer but the full facts have always been blocked by giant tobacco
companies. They did not only reject the scientific evidence linking smoking
with cancer, but also concealed the fact that they were adding substances to
cigarettes to make them more addictive. best
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According
to BBC report, tobacco companies add ammonia compounds to cigarettes to speed
up the delivery of nicotine to the brain. Added also are the chemicals that
strengthen nicotine impact on the brain and the central nervous system. The
tobacco companies have also found a way of increasing the nicotine content of
cigarettes. best
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In
addition, tobacco companies use sophisticated advertisement strategies to hook
new smokers. They have invested very heavily in advertising trying to portray
cigarettes as glamorous and desirable. Apart from targeting different groups of
people like teenagers and women, they also know how to tap into different
cultures. For instance, in Latin America they use images of sexy women while
they use successful young men with western lifestyle in pakistan. vape
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The
intervention used in the western world in this regard such as court action
against big tobacco companies as well as banning cigarette advertising and
prohibiting smoking at work and in public places are helping in reducing the
level of smoking in the society. vape
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Conclusion
Smoking
is influenced at different levels. These are the individual, family, locality
and society. I have stated different interventions that I think can be
effective at this levels. I consider the big tobacco as the strongest influence
at the societal level. Among other measures, banning cigarette advertising and
prohibition of smoking at work and in public places are the most effective
interventions in this regard.
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